A new center at the Naveen Jindal School of Management is poised to become a hub of engagement between retail industry leaders and students and faculty at The University of Texas at Dallas.
The Naveen Jindal School of Management is home to the Center for Retail Innovation and Strategy Excellence.
The first job for the Center for Retail Innovation and Strategy Excellence (RISE) may be to shift consumer perceptions.
“For many people, the first thing that comes to mind when they think of retail is a brick-and-mortar giant like Walmart or, for e-commerce, Amazon,” said Charles Haseman, professor of practice in marketing and director of RISE. “For me, it’s the customer experience.”
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